GlobeCast WorldTV Americas premier international direct-to-home satellite television provider has launched Asianet PLUS and Asianet NEWS in the United States. The two new Kerala-based, Malayalam channels join already established AsiaNet as part of GlobeCast WorldTVs Malayalam bouquet which also includes Amrita TV. The new additions address the rapidly expanding Asian community in the U.S. and also bring GlobeCast WorldTVs international channel selection to a total of more than 160.
Asianet NEWS was launched in 1993 by Asianet Communications Ltd., the largest Malayalam satellite television broadcaster. Introduced as a two-hour news segment, the channel has since grown to a premiere 24-hour news service in response to viewer demand. Covering a broad spectrum of local news, the channel also airs an array of programs that offer in-depth reporting on issues such as politics and community affairs. Asianet NEWS is now one of the most popular 24-hour news channels in its native Kerala and around South Asia.
Asianet PLUS, introduced in 2005 as Asianets third offering, is a music and movie channel in step with the latest trends and entertainment interests of the worlds young Asian population. Boasting world-class production facilities in India, Asianet PLUS continually creates a vibrant slate of original programming aimed at Asian youth residing all over the globe.
GlobeCast WorldTV a subsidiary of content management and delivery company GlobeCast is the leading source for international programming on Direct-to-Home satellite in America. The service currently delivers more than 160 market leading television and radio channels in 33 languages representing, 41 countries from Europe, the Middle East, Asia and Africa, via KU-band satellite on Intelsat Americas 5.