Following the new IPSOS Affluent Survey Middle East release today, Euronews digital consumption makes a significant contribution to reach in an area which is clearly a region where digital distribution is at least as important as linear distribution.
The Middle East area for Euronews is clearly one of the regions where digital distribution is at least as important as linear distribution.
IPSOS analyses the media consumption of the Middle East’s elite including the top 13% of the most prosperous and influential adults in 13 key cities in 8 countries (Bahrain, Egypt, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE) across the region, which represents 2.25 million people.
Available in Middle East through all its platforms (online, social networks, mobile apps), the digital platforms increased Euronews monthly TV audience by 86%.
Every month, 302,000 of the most Affluent people in the region consume Euronews which represents over in one in eight.
Once again, the multilingualism of Euronews is a key element to succeed around the world.
In the Middle East, the Euronews Arabic platform is the most popular language ahead of second placed English and reaches 131,000 users every month.
Olivier de Montchenu, Euronews Sales MD, said: “Middle East is a key region in terms of business and political influence for all renowned international news media. Today, Ipsos Affluent Survey Middle East results confirm that our strategy to further build the loyalty of our multiple digital audiences worldwide by strengthening Euronews’ ecosystem of non-linear services, positions Euronews perfectly to cater for new consumer habits. The type of screen no longer matters and that’s why we have been proposing for several years to our clients cross-media advertising campaigns using all Euronews’ products from TV to our platforms and social networks”.
IPSOS Affluent Survey (formerly EMS Middle East)
In 1995, EMS was designed to expand the Pan European Media market and to allow comparative analyses on a national and multi-national basis. EMS contained significantly more detailed demographic, classification and marketing data than any other survey available at the time or indeed now.
The Affluent Survey Middle East is part of the Ipsos suite of Affluent surveys which now covers Europe, The Middle East, Africa, Asia/Pacific, Latin America and the USA, spanning 50 countries and reflecting approximately 147 million affluent individuals.
(Source: Euronews press release)