Harris Corporation announced the appointment of Said Bacho as general manager in the Middle East for its Leitch Business Unit. The creation of this key position solidifies the company’s sales presence in a fast-growing market and provides support for an expanding customer base with leadership from an industry veteran.
Harris high-profile customers in the region include Arab Radio & Television
(ART) in Jordan Media City in Amman, Jordan; Al-Rai in Kuwait; PAYC in Qatar; and the Iraqi Media Network. This expansion of the companys broadcast sales force will ensure its current and future customers have local sales support as this significant broadcast market continues to surge.
The Middle East broadcast industry has been thriving for a number of years, and it has been a major objective of Harris to strengthen its presence in the region, said Dave Dougall, vice president, Europe, for Harris Broadcast Communications Divisions Leitch Business Unit. We are delighted to have Said join our team, as he brings a wealth of industry experience. We now have the support we need to strengthen our reseller channels, as well as to supply local sales and service support in the Middle East.
With more than 12 years of experience in the broadcasting arena, Bacho comes to Harris from Pinnacle Systems, where he established and ran their Middle East operations from Beirut, Lebanon. Prior to this, Bacho worked for TekVideo, a Tektronix and Grass Valley dealer; the Tutunjian Corporation, a Panasonic distributor in Beirut; and at Future Television, Lebanons terrestrial television channel and satellite broadcast station.