NHK WORLD TV, a 24-hr English language channel, has inked a deal to offer its channel on Tata Sky Limited, one of the largest pay DTH operators in India.
The successful launch on Friday, May 6th, 2016 sees four million Tata Sky subscribers accessing NHK WORLD TV which broadcasts around the clock, fulfilling the need for immediate and timely news updates and entertainment.
“With the longstanding close cultural and economic ties shared between Japan and India, NHK WORLD TV’s programs will further strengthen those bonds by offering subscribers a source of information from a Japanese- and Asian-centric perspective. We are confident Indian viewers will find the channel useful as a first choice option for news from around Asia, and our lifestyle programs a source of quality entertainment,” said Yoshihiko Shimizu, President and CEO, Japan International Broadcasting.
Operating from Japan, NHK WORLD TV is a 24-hour English language television service for international viewers; providing the latest Asia-centered informative and entertainment programs. NHK WORLD TV is available to 290 million households in 150 countries and regions. It is accessible via free mobile app, online live-streaming and video-on-demand on its website.
(Source: NHK WORLD TV press release)
Read more about Tata Sky in this article from our international media magazine, The Channel: Installed in Four Hours