RadioScape, a world leader in digital audio and multimedia broadcast technology, is leading the adoption of Digital Multimedia Broadcasting (DMB) and Digital Audio Broadcasting (DAB) in China through the supply of the very latest Professional DMB/DAB Broadcast Systems to a number of major broadcasters. Systems have already been installed at Beijing Jolon Digital Media Broadcasting, Shanghai Oriental Pearl (Group), and Guangdong Yue Guang Digital Multimedia Broadcasting. Further contracts are expected soon from other leading broadcasters. DMB services for both audio and mobile TV will be on air by the second quarter of this year.
John Hall, RadioScapes CEO, said, We have worked closely with the major Chinese broadcasters over the past 2 years in the development of their plans for Digital Multimedia Broadcasting. Our unique expertise in both broadcast and receiver technology for DAB and DMB has been critical. It is very rewarding now to see these efforts come to fruition as China finally switches on live services across several major cities.
Nick Banks, RadioScapes Product Manager for Digital Radio Infrastructure, said, Now these influential broadcasters have selected Terrestrial DMB (T-DMB) over competing technologies such as Satellite DMB (S-DMB), DVB-H and Media FLO, we expect there to be a general adoption of T-DMB technology in China. A key ingredient of our success is our ability to provide both broadcast and network monitoring systems. Our portable Field Monitoring Receiver, which was used in major trials by broadcasters in the three provinces, allowed them to determine the actual performance of their DMB network and compare with the predicted performance to make their network planning significantly easier.
RadioScape has been involved in numerous trials of T-DMB and sending multimedia over Enhanced Packet Mode in both Asia and Europe. Its Professional Broadcast Systems and Research and Test Systems were used in the development of the DMB standard and compatible receiver handsets. T-DMB can provide H.264 QCIF (355 x 288 pixels) at a frame rate of 25 to 30 fps using 384 to 768 Kbps. The DMB broadcasts are anticipated to cover news, music videos, sports, education, movies and simultaneous transmission of terrestrial TV programmes. DAB radio will also be broadcast bringing the benefits of digital clarity and a wide range of content.
The Asia Pacific region is a major growth area for Mobile TV, added Murphy Wu, WorldDABs Asia Pacific Officer.at WorldDAB. We are very excited to see that China has chosen to use DMB, a technology based on the proven DAB standard, for its first commercial services. This is a huge potential market for both broadcast systems and handsets which could dramatically accelerate the global take off of DMB.