WorldSpace Satellite Radio, one of the world leaders in satellite-based digital radio services, announced that it has expanded its senior management team with the appointments of Shishir Lall in India, as managing director of operations, and Stephen Horn at the Silver Spring headquarters, as chief marketing officer. The new appointments strengthen the companys leadership and further support expansion efforts, globally.
As managing director of WORLDSPACE India, Shishir Lall will spearhead the companys business operations in India to drive sales and marketing efforts. Lall has worked at leading consumer products companies including Brooke Bond, Unilever, and Pepsi. Lall replaces Deepak Varma, who will now manage business development activities.
Stephen Horn joins WORLDSPACE as chief marketing officer and will lead sales and marketing initiatives. Horn has more than 20 years of industry experience, previously holding senior management positions at Coca-Cola Enterprises, PepsiCola and Citibank.
At this exciting stage in our companys growth, we are very pleased to have these high caliber professionals join the team, said Noah Samara, CEO, WORLDSPACE. Shishir Lall will play an integral role in helping us to streamline operations in India, and Stephen Horn will guide our global marketing efforts to help us build additional brand awareness. Both will be critical players as we continue to increase our international presence, gain subscribers, and execute against our global business plan.
With more than 100,000 global subscribers, WORLDSPACE is the first and only satellite radio provider outside of North America, South Korea and Japan providing digital audio radio services (DARS) internationally.