SES ASTRA, an SES GLOBAL company has been chosen by the UKs leading South Asian cable and satellite TV provider Sony Entertainment Television (SET) Asia to transmit its newly launched TV channel MAX. MAX is a Premium subscription channel, which offers a mix of Indian Bollywood movies and international events on the ASTRA 2A satellite in the orbital position 28.2° East. Programme languages include Hindi, Urdu, and English. MAX is SET Asias second TV channel after SET Asia, launched by SET in 1998 on ASTRA 2A.
Alexander Oudendijk, Senior Vice President and Chief Commercial Officer of SES ASTRA, said: We are delighted to strengthen our relationship with SET Asia and to welcome its second channel to the ASTRA broadcast family. We are very pleased that SET Asia considers SES ASTRA their natural first choice when launching a new channel in Europe.
Rajan Singh, Executive Vice President of SET Asia, said: Being on the right platform is crucial to our business and that’s why SES ASTRA was the obvious and best choice when we decided to launch our second channel. After the success of SET Asias flagship channel SET Asia, MAX will increase the networks appeal to its target audience in the UK.