Reuters Television, the worldwide news service, has agreed to a multi-year contract renewal with Teletrax, the first and only global digital video monitoring and media asset management service. Teletrax is a subsidiary of Medialink Worldwide Incorporated, global leader in providing media services to corporations and organizations seeking to communicate their news to the public.
“Since Teletrax’s technology was originally tested and adopted by Reuters in 2002, it has enabled us to track actual usage of our news video by our subscribers with unprecedented accuracy and precision,” said Tony Donovan, managing director of Reuters Television. “We have already seen the real benefits that can result from our knowing which news stories are heavily or little used by broadcasters. Teletrax’s near real-time reporting capability has helped Reuters to deliver a better service with resultant benefits to us and to our subscribers. There is no question that we are keen to continue exploring new applications for the business intelligence Teletrax so uniquely delivers.”
“Soon after Teletrax’s debut three years ago, we were truly gratified to have our service bear the Reuters imprimatur, and now we are even more excited to announce the extension of this valued relationship,” stated Andy Nobbs, managing director of Teletrax. “With strong support from trusted partners like Reuters and our other blue-chip clients, Teletrax has further solidified its reputation as a world-class TV rights management service. We are confident that even more content owners such as major movie studios, TV networks, syndicators, sports programmers, advertisers, and news organizations will soon begin to harness the power of Teletrax as a business management tool for key transactions including contractual compliance, royalty payments, and talent residuals.”
Launched in 2002 as a service developed by a joint venture between Royal Philips Electronics of the Netherlands and Medialink, Teletrax’s patented technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated. A global network of decoders or “detectors,” captures all occurrences of the embedded video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client’s custom-designed portal or in data file transfers. Each client’s broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use. Teletrax currently maintains a proprietary network of detectors that monitor the television broadcasts of 1,000 channels worldwide.