Teletrax, the first and only global digital video monitoring and media asset management service, has increased its coverage to 1,000 television channels worldwide, it was announced today at Broadcast magazines conference on content management held at the Waldorf Hilton in London. Teletrax is a subsidiary of Medialink Worldwide Incorporated, a global leader in providing media services to corporations and organizations seeking to communicate their news to the public.
With Teletrax, content owners such as motion picture studios, TV networks, syndicators, news organizations, and advertisers can unlock greater value from their video assets. Content tracked by Teletrax includes news segments, TV show promotions, commercials, and entertainment programming. In the United States alone, several units of NBC Universal and The Walt Disney Company have already adopted Teletrax for the management of media assets and television rights.
This expansion in global coverage further solidifies Teletraxs reputation as the industry standard for the monitoring and reporting of all content that is broadcast on terrestrial, cable and satellite television around the world, said Andy Nobbs, managing director of Teletrax and conference speaker in a panel discussion about media asset protection. Teletraxs unmatched delivery of broadcast intelligence captured from 1,000 channels in 50 countries worldwide is vital to significant video content owners in the entertainment, news, and advertising industries.
Launched in 2002 as a service developed by a joint venture between Royal Philips Electronics of the Netherlands and Medialink, Teletraxs patented technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.
A global network of decoders or detectors, then captures all occurrences of the embedded video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each clients custom-designed portal or in data file transfers. Each clients broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.
Teletrax now maintains a proprietary network of detectors that monitor the television broadcasts of 1,000 channels worldwide. Its U.S. footprint includes more than 800 television stations and cable channels in more than the top 100 markets in the United States, representing more than 85% of all U.S. television households. Its international network monitors nearly 200 channels being broadcast from 50 nations and is comprised of 12 monitoring stations in Europe, Asia, the Middle East, South and Central America, and Canada.
A growing list of leading news, entertainment and media organizations that have contracted with Teletrax to track broadcast video content includes: The NBC Agency, BBC, Buena Vista Television, ABC Television Network, Tribune Entertainment, NBC Universal Television Distribution, NBC News Channel, Reuters Television, Medialink and Australian-based Media Review International. A number of other entertainment, news and media companies are also currently testing the Teletrax service.