Bloomberg is one of the world’s premier multi-platform business information providers. MIPCOM and MIPTV offer the opportunity to not only present Bloomberg Media’s programming assets to global television and digital networks and airlines, but also provide the opportunity to increase awareness of the Bloomberg Media brand, meet with the distribution and carriage platforms and connect with the growing network of international broadcasters we have localisation agreements with. This is why this year we’ve decided to take a booth to host all these meetings in our own branded environment.
The syndication of our long-form programming catalogue, mainly to international broadcast networks, has long been a successful model for Bloomberg Media at MIP. In-flight is also an important part of our syndication business and agreements are signed at MIP and at the more airline-focused APEX Expo.
Our Bloomberg Game Changers series which gives an insight into business leaders and entrepreneurs who have climbed to the top of the ladder is a perennial favourite. This year on the programming side, we’re presenting a new series – C-Suite with Jeffrey Hayzlett – and our Inside… series is also a fairly new addition to our offering, which takes viewers into the inner sanctums of Fendi, Pixar, Lego and others.
Perhaps less well-known is the fact Bloomberg creates thousands of pieces of news, photos, footage, data and content from the Bloomberg Professional service each day that can be licensed for use by broadcasters, publishers and digital media companies through our Bloomberg Content Service team who also attend MIP each year.
Adam Freeman, MD, Bloomberg Media, EMEA