The BBC has commissioned Teletrax for a special project to help the international broadcaster better understand how it uses news coverage from third party news providers around the globe. Teletrax, a subsidiary of Medialink Worldwide Incorporated, is the first and only global digital video monitoring and media asset management service.
The BBCs special project calls for Teletrax to monitor use by the BBC of video news material that is provided by key selected international news providers. The results of the six-month study will be analyzed by the BBC as part of ongoing internal examination and its contribution to the larger national discussion of how it builds public value as a publicly funded, public service broadcaster in a fully digital world.
The BBC concentrates on providing high quality programmes and services as one of the most creative and trusted organisations in the world, said Adrian van Klaveren, head of newsgathering, BBC News. We constantly strive to improve our public service, and this project will better inform how we operate in an increasingly digital world.
It is a privilege for Teletrax to be selected to provide business information that can aid the BBC in its continuing evaluation of its output, said Andy Nobbs, managing director of Teletrax. We are excited to be supporting the BBC on a project that can assist it in building a bridge to its second century as a world-renowned public broadcaster.
Launched more than two years ago as a service using patented technology developed by a joint venture between Royal Philips Electronics of the Netherlands and Medialink, Teletraxs technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated. The underlying technology is patent protected both by Philips and Digimarc Corp.
The BBC is part of a growing list of leading entertainment, news and media organizations that have contracted with Teletrax to track broadcast video content, either in the United States exclusively or globally. These include: Buena Vista Television, ABC Television Network, Tribune Entertainment, Universal Domestic Television, NBC News Channel, Reuters Television, Medialink and Australian-based Media Review International. A number of other entertainment, news and media companies are also currently testing the Teletrax service.