SES ASTRA and 1-2-3.TV GmbH have announced the launch of a new concept in home shopping. On 1-2-3.TV, it is the customers who decide the price of each product by making an offer for each item by telephone. If that offer is one of the highest received for the items being presented, the purchase then takes place.
Managing Director Dr. Andreas Büchelhofer explains, “1-2-3.TV is the first of a new generation of home shopping services and as it is the customer themselves who determine what they pay for an item, they have the opportunity to buy items at very favourable prices indeed. We can afford to do this, as we exercise strict cost controls in all areas and are achieving even greater efficiencies in all our divisions – from purchasing to production to administration – than had ever been possible before.”
Alexander Oudendijk, Senior Vice President Sales and Marketing at SES ASTRA, believes that this innovative TV format is a welcome new addition to ASTRA: “1-2-3.TV has filled yet another niche within the range of free-to-air television channels we offer, further enhancing the attractiveness of satellite television in the eyes of the public. We are hoping that this unique new service will achieve the same degree of success as that enjoyed by internet-based auction houses. ”
The new channel is available throughout Europe via ASTRA 19.2° East (transponder 47; downlink frequency 11170.75 MHz; horizontal polarisation) and in digital (frequency 12.46050 GHz; horizontal polarisation, symbol rate 27.5; FEC 3/4).
About 1-2-3.TV GmbH:
The companys registered offices are located in Unterföhring near Munich. In addition to managing directors Dr. Andreas Büchelhofer and Henning Schnepper, the company’s shareholders include the venture capital companies Wellington Partners, 3i, Target Partners and Cuneo AG. Managing Director Henning Schnepper explains: “With its financing package of up to EUR 20 million, 1-2-3.TV GmbH is the first media company to be set up with major venture capital backing since the end of the New Market here in Germany. Working together with our partners, we have been successful both in developing the concept for our new channel and in agreeing the financial backing for the project.” 1-2-3.TV GmbH is hoping to break even in its third financial year, by which time it expects to have achieved approximately half a million registered customers.