Regional broadcaster, Channel NewsAsia, has launched a Chinese SMS News Alert service. It provides breaking news and news headlines for the Chinese-speaking users in Singapore.
The service leverages the established network of news gathering journalists which produces the highly watched daily news programmes on MediaCorp Channel 8. Offered in collaboration with SingTel, first-time subscribers pay only 10 cents for a 30-day trial. After that, the monthly subscription is S$2.50. Subscribers would get up-to-the minute Singapore and world news in a compact, 70-character message. Some Asian entertainment news will be added into the mix on weekends and public holidays.
Channel NewsAsia’s Vice President for Channel Distribution, Woon Chuk Chan, says, “We see this service as an extension of the successful decade-old Channel NewsAsia News Alerts in English. News, in whatever language, is used as a resource by many working adults who are also interested to find out the daily news on a timely basis. We are well placed to provide the service, with readily available expertise in a strong Chinese newsroom supported by the Channel NewsAsia teams.”
Head of FunL!fe, Group Digital L!fe, SingTel, Cheong Hai Thoo, adds, “Anyone who wants breaking news and regular news updates in Chinese throughout the day can now get bite-sized snippets on their mobiles. Most of us get the news via various sources at different times. SMS breaking news fills the gap that exists when other sources are not readily or conveniently available. It’s also ideal for busy professionals who just want a quick update on the go.”
Users can call SingTel’s hotline at 1688 to find out more about the service, or log on to these websites for further details:
https://www.facebook.com/ch8news
http://xinmsn.com/chnews