Inmedia is to launch its new Remote Playout & Distribution solution at IBC 2004. This new service uses Inmedia developed technology to dramatically reduce playout and distribution costs and is particularly aimed at channels that want to distribute regionally tailored content.
Targeted Television a commercial reality
Inmedias Remote Playout and Distribution service opens up new markets around the world. In one operation you can select your content, choose the appropriate audio track, add the correct subtitles, upload, and schedule the remote playout of multiple TV channels almost anywhere. The efficiency savings and reduction in access costs to remote markets are dramatic.
Starting from a centrally held pool of digital assets, programming for each remote TV channel is created and scheduled directly from your desktop. Content is delivered in non-real time via satellite multicast or the Internet to remote playout servers for onward local distribution to your precisely targeted audience. So if you only have the rights to programming in certain regions, you can run schedules containing only the content you have purchased.
Inmedias Sales Director for Broadcast Services, Matthew Ivey, says: The Remote Playout and Distribution service is a prime example of Inmedias continuing drive to make running a TV channel more affordable. This innovative application will allow operators to target new customers in new markets and has huge potential to get new TV channels onto platforms that would until now have been too expensive to access. Our calculations show that after a low start up cost, our remote service makes it possible for a content owner to add an additional TV territory for as little as £30K per annum, ideal if you want to target ex-pats in the Algarve or Japanese businessmen in London.
Each Remote Playout & Distribution device can select the correct audio channels for the targeted audience, run individual schedules, insert audience specific subtitles and insert a graphic to help identify the channel. The Remote Playout and Distribution device is located at a cable or satellite head-end.