As part of a major re-launch, Middle-East based broadcaster, Dubai Media Incorporated (DMI), has selected Encoda Systems to act as systems integrator and supplier to replace all its existing manual transmission and scheduling systems.
The phased implementation will see the installation of Encodas D Series Automation and programme scheduling and air-time sales solution Broadcast Master to transmit and manage its four current channels; EDTV, Channel 33, Dubai Sports and Dubai Business Channel. In addition, Broadcast Masters commercial sales module will allow DMI to optimise sales revenue from commercial air-time for the first time.
In order to make this critical project run as smoothly as possible it was essential we contracted a single vendor with outstanding technical depth and expertise gained from managing substantial and sophisticated projects, explains Hassan Chahine, technical director of DMI. Encoda was the only company that could provide a one-stop-shop solution for automation and scheduling that fully met our needs and guaranteed delivery, implementation and training to our extremely high quality standards and within our demanding timescales.
DMIs re-launch marks yet another milestone in the creation of the center of excellence for media, which General Sheikh Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and UAE Defence Minister pledged to build in Dubai in 2000, said Angelika Bergmann, EMEA president of Encoda. We are delighted Encodas existing clients in Dubai Media City are being joined by DMI ensuring the Emirate becomes a world class center for broadcasters in the region.