Philippine owned media giant ABS-CBN Broadcasting Corporation is to expand into Australia in the third quarter, according to newly appointed president Luis Alejandro.
In an interview with Business World, Mr Alejandro said ABS-CBN was also planning to penetrate potential markets in Hong Kong, Indonesia and Singapore. “ABS-CBN Global, the wholly owned unit which runs the media giant’s international operations, will launch satellite services (in Australia) in the third quarter,” Mr Alejandro told the newspaper.
The media firm already runs a cable business in Australia where it distributes Philippine-produced content.
ABS-CBN sees its global unit as one of the major drivers for its growth as the domestic market is already saturated. ABS-CBN Global offers Philippine programmes to 1.3 million Filipinos in North America, the Middle East and Europe.