The BBC has won a major international award in recognition of its commitment to environmental issues around the world the biennial Zayed International Prize for the Environment. It is considered to be the largest and most valuable award of its kind. In its citation, the jury says it considers that the BBC stands apart for its commitment, breadth of coverage, and dedication to addressing global, regional and national environmental concerns.
It singles out Earth Report, which has been broadcast on BBC World since 1997, as a television programme that has not only shocked and entertained but brought about real change by inspiring businesses, NGOs [non-governmental organisations] and governments to adopt more environmentally friendly technologies, lifestyles and policies.
The jury also recognises the work of BBC World Service radio, which broadcasts to at least 150 million regular listeners in 43 languages, and BBC News Online, which receives more than 206 million page impressions per month at www.bbcnews.com.
BBC Worlds Editorial Director, Sian Kevill, attended the award ceremony in Dubai on 23 February to collect the prize on behalf of the BBC. The prize money (US$500,000) will be donated to the BBC World Service Trust, a registered charity. BBC World Service Trust Director Stephen King says: The Trust is an important part of the BBCs work. This prize will make a big contribution to helping us continue our work, bringing benefit to communities in the developing world.
BBC Global News, incorporating BBC World and BBC World Service, is a member of the AIB.