Eurosport has secured a three-year deal to become the exclusive European media partner of the new ATP POWER HORSE CUP from 2013 to 2015.
Eurosport will broadcast extensive LIVE HD coverage on Eurosport and Eurosport 2 channels across 59 countries. The deal includes digital rights for all matches and Eurosport will also become the host broadcaster of the tournament. It will be the first time Eurosport is host broadcaster for an ATP event.
Formerly known as the POWER HORSE World Team Cup, the Düsseldorf outdoor clay court tournament is adopting a new format from 2013 by joining the ATP World Tour 250 series.
Held the week before the French Open the tournament is an appropriate addition to Eurosport’s tennis portfolio which includes LIVE coverage of the Roland Garros Grand Slam in Paris.
This exclusive partnership was signed with tournament director Dietloff von Arnim, who said: “We are delighted to continue with the strong tradition of ATP tournaments in Düsseldorf and welcome the arrival of an ATP 250 tournament at Rochusclub. With this new tournament status comes a new name and we are very pleased to retain POWER HORSE as our title sponsor. We are happy and proud to have Eurosport as our host broadcaster for a minimum of the next three years. Our new partnership promises excellent coverage for all tennis fans and sponsors, not only in Germany, but also in all European territories.”
Géraldine Filiol, Eurosport Deputy Managing Director in charge of acquisitions, said: “We are delighted to become the European media partner of the POWER HORSE CUP, especially at such an important moment in the life of the tournament. We will help the new ATP 250 tournament develop by providing extensive coverage to all fans in Europe on our channels Eurosport and Eurosport 2 as well as on internet and mobile through the Eurosport Player”.
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The Eurosport Group is Europe’s leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, broadcasts in 20 languages and reaches 130 million homes across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 61 million households in 18 languages across 47 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 17 countries in the region and launched an HD channel in September 2011. Eurosportnews is the sports news channel transmitted worldwide. Eurosport.com, Europe’s n°1 online sports destination, has up to 23 million unique users per month (comScore) across an international network of sports websites in 11 languages, including Yahoo! co-branded sites in Germany, Spain, Italy and the UK. The Eurosport.com free mobile applications are available in 10 languages. Eurosport Player, Eurosport’s web TV service, provides LIVE and on-demand sports to fans’ PCs in 52 countries and the Player mobile application is available in up to 34 countries. Eurosport Events is the group’s expert division in the management and promotion of international sporting events.