Omnibus Systems, the award-winning provider of comprehensive automation and asset management solutions to the broadcast industry, has received a capital injection of $12.5m (approximately 10m) from majority shareholder Palamon Capital Partners. The new funding is earmarked for further development of G3 technology and further US expansion, as the company positions itself to address the needs of the growing automation and asset management market for digital television operations.
It follows the completion of a market study conducted on behalf of Palamon by the management consultants McKinsey & Company which indicated that OmniBus’ groundbreaking G3 architecture shows enormous potential in the broadcast market. OmniBus G3 technology offers a unique implementation of micro-modular design, delivering integrated units of functionality, each of which addresses the precise requirements of individual users. In sharp contrast to the “one-size-fits-all” approach of traditional software development, G3 provides tailored, task-specific modules that share a common interface. Because this flexible, scalable architecture is based on standard, open-IT protocols, it allows broadcasters to use a single, consistent interface to integrate, control and configure OmniBus products and third-party equipment for smooth content-flow management throughout entire operations.
To guide the company through this new chapter in its development, Mike Oldham – previously the CEO of OmniBus Systems’ North American subsidiary – has been appointed Chief Executive Officer with worldwide responsibilities. “We go into 2004 in great shape. As a result of a significant increase in orders during 2003, we have our strongest-ever order book and we have attracted important growth funding from our biggest shareholder,” said Oldham.
Omnibus Systems is a member of the AIB.