The seventh Pan Asia Cross Media Survey (PAX) has found that BBC World experienced an increase of 15 per cent in its audience within Asia, the fastest growth for any international news or business channel.
BBC World claims to be nearly 60 per cent ahead of CNBC in terms of reach among business decision-makers. The channel has enjoyed particularly large growth in Kuala Lumpur, Jakarta, Hong Kong and Taipei. Findings show that more than 24,000 ‘top management’ in Asia tune in to BBC World either every day or almost every day, according to an official statement from the BBC.
Among the ten largest international channels in Asia-Pacific, BBC World’s audience includes the highest proportion of frequent business travellers (34 per cent), business decision-makers (27 per cent) and business opinion formers (35 per cent).