Following a successful first season, and after a flood of viewer requests and positive social media polls, MBC has announced the immediate production of a second season of 04.
Since January, viewers have been witnessing the dramatic struggles of 4 young housemates (Ziad, Abdel Aziz, Wisam and Hassan) living in the cosmopolitan city of Dubai. As well as dealing with their own cultural differences each has been seeking to fulfill their aspirations and dreams away from home and their loved ones.
The show has seen a rapidly growing fan base online and is the first to deliver a unique transmedia experience for its viewers who literally watch as 04s characters continue to live outside of the confines of their primetime 30min television slot on MBC4. Fans have been able to engage with these characters through social media sites and last week even saw evidence of the housemates celebrating the birthday of Abdel Aziz cake, candles and all. Needless to say, hundreds joined in with messages wishing him the best for the year ahead too.
Following the finale of Season 1, many of those online fans from across the region have been expressing their desire for more of this type of multi-platform entertainment. MBC are assuring fans from Egypt and the thousands of other loyal followers of the show that theyve heard their requests and will exceed their expectations with another season full of surprises and drama both on and off-screen.
04 is a joint production between MBC Group Content, 03 Productions and BPG Group, who are partnering as marketing, creative, digital and target audience consultants.
About MBC4
MBC4 is the Arab worlds first exclusive tailored channel for Women and young Arab Families. It broadcasts the latest in top-rated Western content entertainment in addition to locally produced flagship programming. The channel airs prime-time shows such as Dr. Oz, The Doctors, 90210, Pretty Little Liars, Greys Anatomy, The Vampire Diaries, Ringer, The Secret Circle, and The Good Wife, among other popular Turkish Drama soaps dubbed into Arabic.
Today, the channel is more geared towards MBC Groups own local flagship productions, as well as towards some acquired Arabic content from across the MENA region. MBC4 successfully aired the biggest production ever in the Arab TV history: ARABS GOT TALENT and is currently in production for Season 2. Moreover, MBC4 has recently reached a social media milestone by exceeding 1 million fans on the Channels official page on Facebook.
As of 2012, MBC4 has started delivering the latest in Western entertainment, airing the same time as in the US.