OASYS, the pioneering developer of IT-based automated playout solutions, has appointed Nick Lim as Director, Americas and Asia Pacific Sales, effective immediately. Based in the United States, Mr Lim will be responsible for expanding OASYS distribution network and developing sales opportunities in the target territories.
Mr Lim has over 30 years of sales and marketing experience in the IT and television industries, working for companies such as IBM, Dynatech, Pluto Technologies, SeaChange and Front Porch Digital. Most recently, he operated his own marketing consultancy, representing manufacturers in content management and distribution, including OASYS. Mr. Lims speciality is the development of worldwide sales and marketing infrastructure.
Mark Errington, CEO, OASYS, said, Were delighted to welcome Nick to the OASYS team. He already knows our company and products, having represented us in the Middle East. His knowledge of the industry and the global markets will enable us to expand our presence in the Americas, Asia Pacific and the Middle East.
Nick Lim said, “Throughout my career, I have contributed to the growth of technology innovators who create new paradigms in functionality and value. OASYS, with its 20 years in business, continues to innovate, providing broadcasters a powerful, compelling and flexible platform to reach their audiences.”