The AIB is a partner in an exciting industry seminar for the US marketplace. Participation TV will explore the integration of media brands and television programming with mobile (SMS, MMS) and telephony (IVR) based interactivity. This combination is generating direct revenues and branding benefits for carriers, broadcasters, content owners and production companies across the globe.
Millions of text message are generated by programmes like Big Brother; music channels in Holland have been developed with 24/7 integrated wireless interactivity, including the killer ‘fotochat’ application. Games channels, SMS chat channels, 2.5 million votes for American Idol finale. The list goes on.
The seminar programme will feature expert contributions from leading US &
International broadcasters, media productions companies, carriers and
technology providers, like ABC, Endemol and TXTme TV. Speakers will detail successful Participation TV case studies from international markets.
Participation TV will take place during the CTIA (Cellular Telecommunication & Internet Association) Wireless IT & Entertainment Expo 2003 (http://www.wirelessit.com/general/). This expo (in its seventh year) is one of the largest annual industry forums and exhibitions with over 10,000 executives scheduled to attend keynote sessions, workshops and special interest seminars October 21-23.