MBC Group announced today a new partnership with the acclaimed Emirati Film Director and Producer, Ali Mostafa, (writer, co-producer and director of City of Life) involving the production of a unique online mini-series entitled Classified. The series is exclusive to mbc.net and will launch on September 28th 2011, promising viewers a thrilling, entertaining and exciting drama which sees four friends taking a journey across the region, played out over five episodes.
As the digital world is transforming, the web has changed the way network providers develop and deliver new content and applications. This is especially true in the Middle East region, where there are currently 28 million Arab Facebook users and 1.5 Twitter users. Combine this with the staggering statistic that global internet traffic is expected to quadruple by 2015, and it becomes clear that online content will continue to play an increasingly important role in the media mix.
MBC, in a unique co-production association with companies Boomtown Productions and Filmworks, acknowledge the importance of the digital arena, demonstrated via this specially created mini-series tailored to MBCs Arab online viewers. Classified is a dramatic thriller mini-series that will be produced with the same standards of a feature film, including suspense, action, drama as well as elements of humor. It will consist of five episodes and will run exclusively on MBCs online platform: mbc.net/classified from 28th September to 26th October 2011.
Ali Mostafa, a pioneering Emirati film maker brought up in the UAE, has joined hands with MBC to bring the best of film content onto the digital platform, in a way never before seen in the region.
Ali Mostafa said about the project This was a challenging yet fulfilling project to deliver for the region. We were quite excited to see this story come to life on screen for an audience that would be more inclined to watch because of its presence online.
About MBC Action:
MBC Action is MBC Groups action-packed channel that targets young Arabic males. It delivers the best in high-octane Western series, movies and action reality shows, keeping everyone buzzing around the clock. Some of its prime time shows include The Mentalist (exclusive on MBC Action), The Vampire Diaries (exclusive on MBC Action), Fringe (Exclusive on MBC Action), Supernatural, V (exclusive on MBC Action) and True Blood.
The channel recently produced its first production, Driven, which is a weekly, cutting edge, credible magazine format show that earns the respect and satisfies the insatiable appetite of diehard car enthusiasts. It holds an editorially-strong package geared predominantly towards the ever-growing Saudi male youth who are fully engaged in the car-pimping culture in particular and those who are into the joy of driving in general.