Up to 650,000 visitors per day on mobile as Eurosports apps become integral part of Europes sports fans daily routine
In only two years since launching its first multi-lingual app, Eurosport has built a loyal and fully engaged audience of sports fans across Europe for its range of apps for iPhone, iPad, Blackberry and Android.
The suite of apps, which includes the Eurosport.com live sports news and the Eurosport Player live streaming apps, now account for up to 650,000 daily visitors and over 5 million downloads, demonstrating strong consumer engagement and fan loyalty for Eurosports mobile offering.
And, with World Championship athletics, the start of top flight football across Europe and the US Open tennis (29 August – 11 September), that daily visitor figure is set to jump further this autumn thanks to Eurosports quality sports offer, which includes real-time content (text commentary, breaking news, goal alerts and user commentaries), social media and video.
Two years ago today saw the launch of the free Eurosport.com live sports news app for iPhone in 9 languages*, which proved an immediate success for Europes sports fans, being downloaded over 1 million times in the first three months. Today it is widely considered Europes most downloaded sports app.
According to a recent Eurosport study carried out by Paris institute Opinion Way, 85 percent of users polled said the Eurosport.com live sports news app had become an indispensible part of their daily routine.**
Since 2009, Eurosport has continued to innovate and expand its mobile offering. In May last year, it launched a premium streaming Eurosport Player live streaming app for iPad and iPhone users in the UK and Ireland, France, Germany, Austria and Switzerland, providing live and on-demand access to Eurosport’s TV channels. In December, a V.2 version of the Eurosport.com live sports news app was released, with improved functionality including live goal alerts to better serve todays sports fans on the move.
In just a short time, mobile has become a very important part of Eurosports multimedia offer, says Laurent-Eric Le Lay, Eurosport Chairman and CEO, and it is now key to helping us deliver on our brand promise of giving fans the best sports entertainment experience on the device of their choosing. The strong consumer engagement figures are good news not only for the sports fans but for our clients and advertisers, as we can guarantee the right multimedia environment in which to raise awareness of their brands.