BBC News Uzbek launches on TikTok

BBC News Uzbek (BBC News O‘zbek) has expanded its social-media reach with the launch of its channel on TikTok where the @bbcnewsuzbek feed now brings videos to Uzbek-speakers – in Uzbekistan, Central Asia and beyond. 

The BBC News Uzbek newly launched TikTok channel adds to the service’s social-media presence: on YouTube (more than 2 million subscribers), Instagram, Facebook (with separate feeds for audiences in Uzbekistan, Afghanistan and elsewhere, using different scripts), X, Telegram, WhatsApp, and the Russian network OK.ru.

Across its digital platforms, BBC News Uzbek reaches a weekly audience of 1.67 million people – an increase of 37% since the year before. The launch of the @bbcnewsuzbek feed on TikTok builds on the success of the service’s presence on Instagram where around 800,000 people engage with its content every week.

BBC News Uzbek News Editor, Khayrullo Fayz describes the launch on TikTok as a natural next step in better serving younger audiences: “We have always prioritised meaningful conversations, producing unique and original journalism that serves our audiences in Uzbekistan and the wider region. TikTok is another platform through which we can deliver our offer to younger generations of Uzbek-speakers, wherever they are: reporting and explaining the news, listening to our audiences and asking questions, with them and for them, to understand the issues that matter, as well as tackling disinformation and misinformation with the BBC’s impartial and independent journalism.”

In addition to current news, the BBC News Uzbek feed on TikTok will bring content on subjects that are in demand with its audience, including health, education, and history.

BBC News Uzbek is part of the BBC World Service.