Eurosport audience ratings for the 2011 Tennis French Open broke all-time audience records and strong audience increases were posted across Europe.
– Best ever audience reach with 56 million different viewers during the two week period of competition on Eurosport and Eurosport 2 combined.
– Best ever LIVE average audience on Eurosport with 1,062,000 viewers during the whole tournament, an increase of +18% vs 2010.
– Best ever LIVE average audience for a men’s Final on Eurosport with 2,653,000 viewers for the Nadal – Federer match (+ 40% vs 2010).
Eurosport’s exhaustive coverage of the tournament from 23 May – 5 June on Eurosport and Eurosport 2, featured 305 hours of broadcast including 191 hours of Live action which attracted these record breaking audiences.
Excellent performances were also recorded for Eurosport’s exclusive on site magazine hosted by Mats Wilander Game, Set and Mats broadcast LIVE in evening primetime. The programme reached 19 million different viewers throughout the tournament on Eurosport and Eurosport 2.
Eurosport has drawn exceptional TV audiences for many of the big international sporting events broadcast during the first six months of this year. This demonstrates once again Eurosports capacity to attract the largest number of sports fans through a strong and diverse programming offer.
– 50 million different viewers for Tennis Australian Open in January
– 114 million different viewers for the 2010-2011 Wintersports season
– 50 million different viewers for Snooker World Championships in April
– 33 million different viewers for the Giro dItalia (Cycling Tour of Italy) in May