With 7.131 million viewers euronews confirms its leadership among the competition in Europe. For the seventh consecutive Audience EMS survey, euronews ranks at the top: 1st in weekly reach, 2nd in daily and monthly.
euronews remains ahead of the competition and particularly in some of the most important markets in Europe: 1st in weekly reach in France, Germany, Spain, Portugal, Belgium/Lux., Austria, Switzerland, Finland and Russia.
2nd in daily and monthly reach, euronews plays a leading role at the top of all international news channels in a mostly overcrowded environment (more than170 news channels broadcast in Europe).
The channels key ingredients for success are both the unique Pan-European positioning and the multi-lingual editorial services on TV, internet, mobile and on all main digital platforms.
One third of upmarket Europeans in contact with euronews
Each month, 14.1 million (30.4%) upmarket Europeans are watching, streaming or reading euronews content on TV or online.
euronews audience increasing in Scandinavia
EMS already demonstrates the attractiveness of euronews in Scandinavia where the weekly reach has increased by 6% in Denmark, by 7% in Finland and by 4% in Norway.
Olivier de Montchenu, Managing Director euronews Sales, said: These results are a fantastic message to our partners and brands willing to reach decision makers around the world. euronews is perfectly fitting todays way of consuming information. Our strategic approach embracing the digital world with relevant multilingual features and short formats is a key factor of success. euronews aim is to offer the right content, in the right place at the right moment. 2011 is a very challenging year in terms of development. We have already launched a new connected TV service with Panasonic, soon also wit all major manufacturers, several applications for iPhone and iPad. Thanks to its 10 language services, the channel can be understood today by half of the world population, this makes euronews a very effective media platform for our current and future advertisers.
Methodology: EMS measures habits of viewing, not actual dated audience. Daily and weekly reach take in account frequency and recency and therefore a more accurate reflection of viewing habits.
Source: EMS-C-EMS study, released by Synovate on March 14th, measures the media consumption of 46.4 million individuals, the elite of Europe.
About Synovate / EMS Winter 2010:
Since 1995, EMS (European Media and Marketing Survey) has measured the consumer habits of the top 20 percent of households by income in 20 European countries, representing in 2010 a population of 46.4 million Europeans.
16 western European countries: Austria, Belgium, Luxembourg, Netherlands, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Portugal, Spain, Sweden, Switzerland and UK. Four Eastern European countries: Poland, Hungary, Czech Republic and Russia. Fieldwork is ongoing and EMS Winter 2010 fieldwork periods were June 2009 to June 2010.