Bloomberg Television, the global 24-hour business and financial news network, today announced that the network will launch as a basic service on Singtel’s IPTV platform mioTV.
This launch of Bloomberg Television on Singtel’s IPTV platform is an important distribution initiative as it will allow Bloomberg TV to reach 100% of mioTV subscribers. With the new deal with Singtel MioTV, Bloomberg Television is now the only international business news channel available across both pay TV platforms in Singapore. As a result, Bloomberg Television’s distribution will immediately double to a total of approximately 500,000 households, making Bloomberg Television the most widely distributed international business news channel in Singapore.
Gary Groenheim, Bloomberg Television’s Commercial Director for the Asia-Pacific region said, “This is a major strategic development for Bloomberg Television in one of our most important markets and fits in our overall plan to more aggressively expand Bloomberg TV’s availability. Singapore plays a growing role as a leading regional and global business hub and it’s vital that viewers can access Bloomberg Television¹s global news coverage.”
Bloomberg Television, currently available in more than 252 million homes globally, provides continuous 24-hour coverage of the latest and most comprehensive news and headlines for business leaders around the world. The network has studios in Hong Kong, London and New York.