In the 2003 survey if opinion leaders in Europe, BBC World and CNN come out tops, with Euronews, Bloomberg and AIB member CNBC also ranking well.
BBC World came in at number one for authority and relevance, being watched each day by more than 20% of Europes opinion leaders, while 35.2% tune into the channel each week. This is more than the number viewing Euronews (31.5%), and double the combined audience of the two business news channels Bloomberg and CNBC (14.2% aggregate).
While CNN remains the market leader in terms of overall viewership (49.6% weekly reach), BBC World scored the highest marks on two key qualitative measures, with 19% of Europes opinion leaders considering BBC World authoritative, compared with only 12% for CNN, and 4% for Euronews.
CNBC Europe scores well for being up-to-the-minute, and Bloomberg is noted for keeping viewers informed.