“Joelle Unfiltered”, the MENA region’s first reality TV show on Shahid VIP

Shahid VIP – the world’s leading Arabic SVOD streaming platform, and part of MBC GROUP – announces the arrival of the region’s very first reality TV show by Shahid Originals.

“Joelle Unfiltered” – starring Joelle Mardinian – is set to offer viewers a no holds barred look into the life of the star TV presenter and beauty mogul. Promising an insight into her life like never before, “Joelle Unfiltered” will showcase many aspects of Mardinian’s life, including her blended family, demanding career, very personal moments, and the challenges involved in juggling her business empire.

And to celebrate the programme’s debut this month, Shahid VIP hosted a special preview and press conference at DREAM restaurant in Dubai, that gathered Mardinian and her family alongside the region’s press, and influencers.

COMPLETELY UNFILTERED

Discussing the show, Mardinian told the audience that she would describe “Joelle Unfiltered” as an edutainment show, stating: “First, there’s the professional aspect, of which the show offers a focus on what it takes to run successful businesses – including how to establish, launch, and manage small ventures, investments, and larger commercial projects – while balancing fame and the social media aspect. Viewers will get to see all the massive challenges involved in the fashion, beauty, and lifestyle sectors, and just what really goes into it.”

“Joelle Unfiltered” will include snippets of her blended family – providing an example of how families can successfully manage co-parenting and shedding light on her journey with adopting her youngest son. The show will take viewers to several locations as well – including Dubai, London, and the Maldives – and will also offer an insight into personal moments, such as Mardinian’s fears, sorrows, anxieties, success and more.

She continued: “While it is ‘unfiltered’ I am keen to point out that it also remains in line with the values and traditions of our society. The unfiltered aspect relates to showcasing the realities of my life – balancing motherhood and family with career, the fame, and my journey – it’s not all glitz and glamour as people may initially think.

“MBC GROUP has forever been a pioneer in unrivalled family entertainment, and I cannot wait for everyone to check out the show on Shahid VIP.”

ONE OF TV’S BIGGEST STARS

With nearly 18.5 million followers on Instagram alone, Mardinian is one of the Arab world’s biggest TV stars, having graced MBC’s channels with a number of lifestyle shows for over ten years now.

She’s also a successful businesswoman, known for Joelle Group, a leading beauty multi-conglomerate that includes Maison de Joelle, Clinica Joelle, and Joelle Paris.

Offering a final note on her upcoming reality show, Mardinian said: “I hope it inspires viewers and encourages them to chase their dreams and be creative. I hope it showcases how women can be empowered through their career, family support, and important partnerships and relationships.

“And as I have mentioned earlier, don’t be fooled by the glamour of it all… Of course, there are lots of highlights, but life does not just comprise happiness and luxury, and I am keen to showcase the reality of this lifestyle.

“Success definitely does not arrive overnight – there has been a lot of blood, sweat, and tears – stress, fatigue, plenty of late nights, and so much more. This is a 360-degree view of my life.”

“Joelle Unfiltered” has been in the making for 4 years, and debuts on Shahid VIP on 14 February 2022.

Shahid and Shahid VIP are part of MBC GROUP, the largest and leading media company in the MENA region.

[Source: Shahid press release]