During a joint signing ceremony at MBC Headquarters, Sam Barnett, COO MBC Group, and Irshad Contractor, Chairman of Technosat, signed a major new deal to offer MBC viewers High Definition (HD) TV as of July 1st 2011.
Elaborating further on this deal, Sam Barnett, COO, MBC Group said: As of July 1st, all MBC viewers will be able to enjoy up-to 7 of our current 10 channels in HD. Moreover, viewers can watch the channels for free. They will need to have a HD TV and theyll need a Technosat HD set top box. However, once they have the equipment, theyll be able to see most of MBC Group channels in High Definition quality. Barnett added that only the Technosat HD set top box would enable viewers to see the MBC HD channels.
On his part, Irshad Contractor, Chairman of Technosat said: We are pleased to be working closely with MBC Group on this milestone deal. We firmly believe that our set top boxes are the most affordable with state-of-art advanced technology for the High Definition satellite reception, and first of its kind in the MENA region. With our boxes and MBCs channels, we have a winning combination. Contractor added, We are one of the leading manufacturers and wholesalers of Satellite equipment in the region, and we shall be distributing the HD boxes across the Middle East.
Mohammad Windawee, Director of Distribution, MBC Group, commented on the deal: We are signing with Technosat so that our viewers across the MENA region will have the opportunity to get the right HD set top box and start to view for free. This deal cements MBCs position as a pioneer of high quality free to air TV in the region.