Pharos will release a Content Delivery Module for its Mediator content management platform on stand 10.D31 at IBC 2010 in Amsterdam, September 10-14. The new module manages content preparation, metadata production and approvals workflow. It deals with all necessary file transfers and file transcoding for platform-specific content, including stills and metadata for electronic programme guides and Web sites.
“Content owners looking for a content management system to automate material and metadata delivery for On-Demand & Mobile distribution should consider Mediator 4,” comments Pharos Commercial Director Roger Heath. “The Mediator Content Delivery Module provides unprecedented workflow efficiency by integrating new media content preparation with existing programme material processes. Media logistic features include automatic transcoding of assets for each specified delivery platform, plus the ability to combine playout and on-demand infrastructures. The Mediator 4 platform is core for any content-focused business looking to increase revenues through the use of existing media, delivering tightly coupled targeted advertising, promotions and branding whilst keeping operating costs under control.”
Pharos Mediator 4 is a complete content management and workflow platform for video and audio content preparation. A Web-browser user interface provides users and operators with the tools they need to access and view all material at the desktop in a manner which is easy to understand, including content browsing, task prioritising and automatic alerts. Incorporating industry-leading technology Oracle, Java and Adobe Flash as well as utilising MXF and BXF standard files, Mediator manages content efficiently from ingest and quality assessment through to publishing and playout.
Founded in 1997, Pharos has pioneered collaborative desktop workflow and integrated third-party infrastructure management. Pharos solutions today handle millions of media assets across hundreds of television channels and new media distribution networks. Pharos is an open company embracing open standards. Pharos software architecture, integration and support services enable disparate broadcast and IT processes to be unified across the enterprise. The unique Mediator content management platform, with its integrated Playtime playout and Pilot control options, provides efficient tools to deliver multi-format content globally.