The Arab Advisors Group concluded a ground breaking survey of cellular users in Kuwait probing smartphones adoption and usage. The survey revealed that 51.3% of the total cellular handsets used by the respondents are smartphones. More than half (58.5%) of smartphone users who use applications prefer the English language for their applications. The new major cellular phone survey of cellular users in Kuwait was conducted by the Arab Advisors Group in February 2012. The survey report, “Kuwait Smartphone Survey 2012” was released on April 5, 2012. The survey covered general cellular usage habits; smartphone adoption and usage patterns; smartphone awareness, cellular handsets’ brands and models in addition to tablets availability among respondents. The report has 53 pages and 63 exhibits.
22.4% of Internet users in Egypt use e-commerce services
A new major survey of Internet users in Egypt was concluded by the Arab Advisors Group in February 2012. The survey revealed that around 22.4% of Internet users in Egypt use e-commerce services to buy products or services or pay their bills online. The Arab Advisors Group conservatively estimates the number of these users to be around 2.8 million, which is around 3.4% of the total population in Egypt. The survey report, “Egypt Internet users and e-commerce survey 2012” was released on March 26, 2012 and provides the results of a major comprehensive online survey of Internet users in Egypt. The survey probed the patterns and trends of Internet use in Egypt including online and video gaming, mobile Internet, e-commerce, online banking (e-banking) and e-government. The report has 85 pages and 101 exhibits.
Arabic Reality TV shows secure a prominent place in FTA Sat TV programming
Spurred by the liberalization and the boom in satellite TV supply and viewership, many channels in the Arab TV industry recognize the need for offering quality content to maintain their attraction to viewers and advertisers. Reality TV’s attraction lies in its relative novelty to audiences as well as its lower costs of production as participants are mainly regular people and not highly paid movie and TV stars. The new report “Arabic Reality TV Shows” was released to the Arab Advisors Group’s Media Strategic Research Service subscribers on March 13, 2012. The 36-page report, which has 18 detailed exhibits, provides analysis of the Reality TV landscape in the Arab World.
The share of female Internet users who go to movie theatres in Jordan is higher than that of male Internet users
A new major online survey in Jordan was concluded by the Arab Advisors Group back in February 13, 2012. The survey report, Jordan Media Survey of Internet Users 2012 was released on March 18, 2012 and provides the results of a major comprehensive online survey of the online community in Jordan. The survey covered television, radio, movie theatres, newspaper and book reading habits and effective type of ads. The report “Jordan Media Survey of Internet Users 2012” has 83 pages and 123 exhibits.
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