Corus Entertainment Inc., one of Canada’s most successful integrated media and entertainment companies, has selected Pharos Mediator’s content management technology to operate Corus’ content workflow management engine in the company’s new Toronto headquarters, Corus Quay.
The Pharos Mediator program will integrate the company’s multiple broadcast systems – including Open Text Digital Asset Management, OmniBus iTX and Pilat IBMS – into a seamless and unified operation of activities at every stage of Corus’ ingest, archiving, transmission and content delivery process.
“We selected Pharos Mediator based on its proven track record for delivering highly integrated workflow programs with the flexibility to meet new and demanding broadcast environments,” said Scott Dyer, Chief Technology Officer, Corus Entertainment. “We were also impressed with the depth of knowledge and experience shown by the Pharos team and we look forward to implementing Mediator in the coming months.”
Pharos Mediator’s automated “content centric” workflow engine requires minimal manual intervention and will help Corus meet its commitment to providing viewers with unprecedented access to its programming on multiple platforms including high definition, on-demand, mobile devices and online.
“One of the major strengths of the Pharos Mediator platform is its deep support for industry standards and third party systems which is essential for organisations that wish to create a best of breed environment,” explained Glen Sakata, General Manager for Pharos Communications in the Americas. “The power of our workflow system and the substantial number of operational interfaces we provide will allow Corus to perform the vast majority of their end-to-end workflow using a consistent and highly flexible browser based environment, helping to improve efficiency across the organisation.”
The project will be led by Siemens who will be working closely with Pharos on the project, which is expected to go live in the latter part of the year. “This physical move and technological transformation is something that few media organisations have the opportunity to accomplish,” said Holger Kormann, Vice President, Siemens IT Solutions and Services, Inc. “Siemens is pleased to contribute our expertise in technology innovation and media asset management to such an important project. We look forward to working with quality companies like Pharos to deliver to Corus the benefits of Pharos’ expertise in automated workflow management. Automated workflow management is a crucial element of the new Corus content management system and will provide substantial benefits to Corus and its customers.”