1GOAL mobile campaign has Royal launch
In a hard-hitting and passionate speech, HM Queen Rania told an audience of
mobile executives about the need for the industry to support the 1GOAL campaign
that aims to secure primary education for the 72million children worldwide who
miss out at the present.
At Mobile World Congress, HM Queen Rania told more than 1,400 people gathered
in the auditorium that the US$16million spent annually on mobile gambling could
pay for one years education for all the children currently out of school.
1GOAL will be running a major mobile campaign over the months leading up to
the FIFA World Cup, and AIB is contributing to the campaign on the broadcast
side. We are facilitating meetings with broadcasters to get air-time
committed to 1GOAL which will be asking citizens worldwide to sign-up to the
campaign in order to exert pressure on politicians to get the worlds
education-less kids into school.
In New Delhi in late February, AIB will be introducing 1GOAL to radio and
TV broadcasters from across Asia.