RRsat Global Communications Network Ltd., a rapidly growing provider of comprehensive content management and global distribution services to the television and radio broadcasting industries, announced that PRO TV International, the premier Romanian language TV channel targeting Romanians residing outside of Romania, has chosen RRsat to expand its coverage to Europe, North Africa and the Middle East via the Hotbird satellite. Furthermore, PRO TV International has chosen RRsat to distribute the channel to Sky Italia platform in Italy.
Its generalist programming offer comes from a generous pool of resources: that of the PRO TV S.A. group of trendsetting channels which are the most popular and dynamic on the Romanian market. PRO TV International keeps its viewers connected to their home through the best rated news programs, quality entertainment, classical movies, modern novellas, as well as through interactive shows specifically tailored for Romanians abroad.
“We are very pleased that PRO TV International has chosen the RRsat Global Network to further expand its global reach to millions of Romanian viewers in Europe, North Africa and the Middle East. The RRsat global network enables viewers to access their familiar programs, each in their different time zones, reaching viewers in previously inaccessible regions,” commented Lior Rival, VP Sales and Marketing of RRsat. “RRsats advanced and comprehensive global network, will also enable PRO TV International to access the Sky Italia platform, reaching the broad Italian DBS subscriber network, further increasing its viewing potential reaching an even larger viewing audience.