GlobeCast and Russia Today have concluded a deal to distribute the channel in Asia to a variety of distribution networks and platforms, beginning with India. Millions of homes and thousands of hotel rooms throughout India will now receive this top channel.
To bring the channel into India, GlobeCast oversaw all regulatory requirements for Russia Todays launch, including securing of the downlink license and landing rights. GlobeCasts expertise and strong presence in India enabled it to secure the license within a shorter timeframe, in a challenging broadcast climate.
Russia Today is now available on cable and DTH platforms in India including WWIL, Dish Hits, InCable, 7Star, Big TV and SunDirect platforms representing a potential viewership of 7 million homes. GlobeCast is also bringing the channel to over 15,000 rooms in more than 100 high-end hotel networks in India. A total of 300 hotels will eventually receive this content according to the deal.
In a separate deal, GlobeCast has reached an agreement with Hong Kongs Cable TV, expanding Russia Todays reach to viewers in the city-state.
As Russia Todays chosen distribution partner, GlobeCast is in talks with various other large networks to carry the channel to the widest possible audience, including obtaining regulatory licences in other parts of Asia, which will allow for expansion into new markets in the region for Russia Today.
Russia Today is Russias free-to-air 100% English-language channel, broadcasting news and current affairs programming. GlobeCast is pleased to be working with this major broadcaster as part of its expansion into rights management and distribution. GlobeCast focuses on international content as an increasingly vibrant part of the television industry, and leverages the relationships with broadcasters around the world to bring them to new audiences.