DW s new magazine intensifies the station;s cultural reporting and focus on Europe. The daily format covers “life and culture in Europe”. Television Director Christoph Lanz said: “Germany’s international television is intensifying its cultural reporting while sharpening its profile as a programme from the heart of Europe.”
“Euromaxx” is produced in German and English and takes the place of the previous magazine “Germany Today”. The new magazine will show “Europe in all its variety and fascination with strong images and interesting stories,” explained Rische, head of Society and Entertainment at DW-TV. “We will introduce the continent and its people to viewers around the world: countries and customs, everyday life and atmosphere, society and glamour,”
“Euromaxx” also features a special project: the travelogue “Euromaxx on Tour” – the programmes reporters will be journeying from the North Cape to Gibraltar – 11,000 km from the northernmost point of the European mainland to the southernmost point, passing through 16 European countries.