Can Communicate, the UKs leading full-service Stereo3D production and post production company, has purchased a Stereo3D-equipped Quantel Pablo 4K non-linear color correction and finishing system.
The Pablo is part of a very substantial investment programme that will equip Can Communicate to take full advantage of the explosion in real Stereo3D projects. We are seeing a major shift from just talking about Stereo3D to real action with paying projects, said David Wooster, Partner, Can Communicate. 2009 will be seen as the year when Stereo3D became a practical business proposition. The launch of 3D-capable flatscreen TVs has provided the final link in the viability chain, particularly for the corporate sector. Brands are now seeing 3D as a cost-effective point of difference and we have lots of significant projects in the pipeline as a result.
Live and near live OB events are also gravitating towards the enormous potential of 3D, and announcements such as Skys of a consumer Stereo3D TV channel within 12 months have put very significant stakes in the ground making the industry really sit up and take notice.
Can Communicate has a history of exploiting new technologies, and we intend to be the number one player in the UK Stereo3D market, said Chris Dyer, Partner, Can Communicate. We already have considerable production resources, and are also acquiring four new camera rigs to enable us to handle more productions. Were now able to handle multi-camera live or near-live outside broadcasts alongside single camera corporate projects and give both the full weight of our technology and expertise.
On the post side, the Stereo Pablo is the only piece of equipment in the market that guarantees clients the same finishing capabilities and performance in 3D that they are used to getting in the 2D world, added David Wooster. The difference with 3D is that you have to get it right you cant do it badly and get away with it. At Can Communicate, weve now got the experience and the technology for the whole process. We think thats a powerful magnet for brands and companies entering the 3D space a company that can deliver the whole workflow from shooting to post and deliverables.