Autocue, the leading provider of teleprompting and newsroom automation solutions, will showcase a prototype LED backlit MSP20 at IBC 2008 and present their initial assessment of the much-hyped technology. Customers will be invited to compare the features and pricing with the more traditional TFT technology.
Autocue CEO Frank Hyman adds a word of caution, We have again led the way in opening up new prompting technology to our customers. At the same time, we are realistic about the infancy of this particular technology and the proclaimed benefits from manufacturers that are yet to be proven by panel suppliers.
The new generation of LED backlit panels use hundreds of individual LED lights rather than traditional fluorescent tubing to give a more consistent distribution of brightness and greater contrast, making text easier to read even at lower levels of brightness. It is claimed that the panels will also dramatically reduce the on-camera weight and power consumption.
Hyman continues, Our initial tests have shown very marginal results compared to the claims weve seen elsewhere only a 10% reduction in weight, yet the power consumption is actually 8% higher at comparable levels of brightness and the panels will be up to 20% more expensive. Our panel suppliers have also warned us that the end of life is unknown at this stage.
Autocue want their customers to judge the results for themselves and will only launch when the technology is proven. Hyman concludes, Its important that our customers dont get swept up in the idea of the new technology without understanding if it will truly benefit them. We are ready to launch at any time, but first and foremost we want to ensure these products can balance technical superiority with economic viability. Come and judge for yourselves at hall 11, stand F60.