Autocue, the leading provider of teleprompting and newsroom automation solutions, will launch a major development of QMaster/ QBox IP-based prompting solution, at IBC in response to demand from Middle Eastern and Asian customers.
CEO Hyman says Autocue have seen massive growth in the last 18 months in the Middle East and Asia, particularly the Indian sub-continent. Hyman adds, Until now, we have only been able to offer our legacy software product based on the traditional PCI card – the technology still used by our competitors. The demand for a version of QMaster/ QBox that works with complex languages is clear and we have a list of customers waiting to upgrade as soon as its ready.
Autocue will use IBC 2008 to launch Arabic and Hindi language handling, but the core of the development work for these languages mean that all other complex languages will follow with minimal new development work.
Hyman continues, Weve had incredible success in launching QMaster/ QBox to our European language customers, who have fully embraced its unique benefits such as remote prompting and in-built resilience. The new language handling provides us with clear product differentiation in the biggest growth markets of the Middle East and Asia.
