Al Jazeera Network announced the opening of a Commercial Sales office in Kuala Lumpur to be launched in Q1 2009 to focus on serving the Asia Pacific market. The office and existing commercial division will help advertisers and business partners in the region capitalize on Al Jazeera’s global reach and international brand.
“This is an important stepping stone for our commercial efforts in the region as we begin to extend our global brand. While we remain focused on bringing ground-breaking news to the world, we are venturing and expanding into new commercial areas. The Al Jazeera family of channels which now includes Al Jazeera Satellite Channel, Al Jazeera English, six Sports Channels and Al Jazeera Documentary gives extensive market reach and advertising value for our partners” said Dr. Al-Horr. “The aim of the Commercial Office in Kuala Lumpu r will be to get closer to our Asia Pacific partners beginning with introductory offers for new sponsors and potential partners for 2009 onwards.”
Al Jazeera English launched in 2006, has been making steady progress in the region with developments this year in Hong Kong, Singapore, Philippines, Taiwan, Vietnam, building on top of existing reach and strong market presence in Thailand, Malaysia, Indonesia, Sri Lanka, Macau and free-to-air Asia-wide footprint on AsiaSat3. Al Jazeera English is currently available to over 130 million households worldwide, including 25 million across Asia Pacific.