Royal Philips Electronics has announced that it has assumed full ownership of its former joint venture Teletrax, the worlds first global broadcast intelligence company. Philips plans to combine Teletrax with its Content Identification business thereby creating a new unit which offers best in class technology and proven service expertise. This new pairing will provide full end-to-end solutions for content owners and distributors, and positions it uniquely in the growing market for audio and video content tracking, recognition, monitoring and monetization services.
Teletrax was launched in 2002 as a joint venture between Philips and Medialink Worldwide Incorporated . Based on Philips digital watermarking, and fingerprinting technologies Teletrax provides clients with services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrial broadcasting. In 2006, Teletrax partnered with Philips for its Mediahedge service, an end-to-end service platform for identifying, monitoring and monetising media content on the Internet.
“By integrating Teletrax and Philips Content Identification, we have made a major step change. This move accelerates our position to a full end-to-end service and technology partner throughout the lifecycle of audio visual and technological services, for tracking, recognition, monitoring and monetization of content,” says Alex Terpstra CEO of Philips Content Identification.
As independent entities, the two businesses provided solutions in multiple markets but the new combination will more comprehensively provide a rich suite of services to content owners, producers and distributors in the entertainment, news, advertising, sports, Internet, and telephony sectors.
“The newly-created Philips Content Identification and Teletrax team will be able to rapidly anticipate new market developments and trends in order to provide customers with new innovative solutions and services to address the converging markets of broadcast, Internet and mobile,” says Andy Nobbs, president and managing director of Teletrax.
Teletrax will continue to deliver its high value services to customers from offices in London, New York and Los Angeles.