Vizrt, 3 leading provider of real-time, integrated broadcast graphics software, announces the signature of a heads of agreement to purchase Escenic, a world leader in content management and publishing for the web.
The move expands Vizrts high-end graphics and media asset management systems with Escenics array of Web products that power hundreds of media sites worldwide.
This integration allows journalists to search and add video content to online articles, directly from Escenics content management system interface. The solution can later be expanded to IPTV, TV and multichannel production. Similarly, the Vizrt-Escenic integration proposes a viable solution for broadcasters targeting web publishing without duplicating staff.
The integration offers three unique benefits:
A single interface for the journalist and editor to create and publish professional media content.
The ability to reuse video content for future stories.
New revenue model opportunities. Content can be made available, for a fee, for automatic search and download.
The integration of Escenics Content Studio software with the Viz Content Pilot template-based graphic solution provides users with the ability to generate thousands of high-quality, branded graphics. A journalist can simply fill in a template and associate a branded graphic to a story directly through Escenics Content Studio GUI.
Øyvind Ørbæk, CEO of Escenic, said his company has recognized the need for more professional video and graphic tools for online editors: Escenics customers are increasingly developing their video and TV presence for online and mobile applications. Many of our newspaper customers are planning to set up TV studios to create their own TV and video content. By integrating their media asset management system, video editing, and dynamic graphics creation tool into the Escenic workflow, Escenic can continue to provide media customers with leading solutions for online editors, journalists, and television producers. They will have access to a single interface to create and publish professional media content.
From the Viz Content Pilots interface, Escenic users can now access a complete digital video workflow. Users can easily search, edit and store any size of video clip.