RRsat Global Communications Network Ltd., a rapidly growing provider of comprehensive content management and global distribution services to the television and radio broadcasting industries, announced today that Baby First TV Channel has chosen to expand its contract with RRsat. Baby First TV Channel is a U.S. network dedicated to providing rich, innovative and inspiring content designed to enhance a baby’s development in a delightful and engaging way.

The Baby First TV Channel will broadcast to Asia over the RRsat Global Network, making the signal available to over 80 million cable households across 33 countries in Asia, using Loral Skynet’s Telstar 10 satellite. The Baby First TV Channel will use the RRsat Global Network for a total end-to-end solution including playout services of several versions across separate time zones and conditional access management.

“Baby First TV’s decision to expand its services to the Asian market through RRsat, after its successful launch over Europe and the U.S., once again attests to RRsat’s ability to leverage one channel into multiple regions, through its innovative content management platform. It also serves as testament to the success of our ongoing commitment to customer satisfaction,” commented Lior Rival, VP Sales and Marketing of RRsat. “This is an additional agreement through our recently announced platform with Loral Skynet. Through this platform, Baby First TV Channel will gain access to both the leading Loral Skynet Telstar 10 satellite and RRsat’s comprehensive content management platform, reaching over 80 million cable households throughout Asia.”

Baby First TV Channel is currently available in Europe and North America, over the RRsat global Network, and, as of October, is available also in Asia.