What role will pay television play in the conversion of Europe television homes to digital? Which distribution platforms will dominate? How will each platform’s subscriber base grow in the five years to 2006? What role will digital terrestrial play in the pay television market? In which European market will pay television be most significant? How important are video-capable technologies like ADSL and Cable Internet?
Get the answers to all those questions and many, many more. The report provides an in-depth analysis of the pay TV markets in Western Europe and in key Eastern European territories. Detailed forecasts by delivery platform (including video-capable technologies like ADSL and cable modems) provides a detailed insight into the future of pay TV and the speed of conversion of the paying subscriber base from analogue to digital.
This essential guide will prove an invaluable resource for cable, satellite and telecoms operators; set-top box and hardware manufacturers; business analysts and strategists and TV content and multimedia providers. European Digital Pay Television Platforms: Market assessment and forecast to 2006 is the essential guide to the future of pay television in Europe.
Dr Guy Bisson, one of the authors of the report comments: “In many European countries, it will have to be accepted that free-to-air platforms offer the only route to full digital conversion. The UK is proving to be a test ground for such a service, but in countries such as Germany and the Netherlands, without a business model that will allow digital free-to-view services to work, the time frame to reach analogue switch off will remain a very long one.”
Dr Guy Bisson spoke at a panel session titled ‘Serving Niches, or is this the new order?’ at the Association for International Broadcasting – Global Media Business Conference 2003.
To receive your copy in print at £1245 or electronic at £2490+ VAT visit http://orders.screendigest.com/R.DIGTV_03_03 or e-mail beata.coluk@screendigest.com with details of you delivery address and payments.