The BBC has announced the appointment of marketing industry
heavyweight, Sanjay Nazerali as Controller of Marketing,
Communications and Audiences for the BBCs Global News Division.
Sanjay, who joins the BBC in September, will be responsible for leading the MC&A
teams at BBC World Service, BBC World television, BBC Monitoring and the BBC’s
international facing online news services. He will be responsible for building a
single brand platform across the Global News Division and developing the
marketing communications strategy to ensure that each part of the division has
maximum impact in a converging media environment.
Sanjay will report to Richard Sambrook, the Director of BBC Global News who
says, We created this pan-divisional post to enable us to communicate a unified
and compelling Global News message around the world, and were delighted that
Sanjay is joining the Global News Board of Directors to lead this new
department. He has a wealth of international experience in developing brand
strategies within the broadcast, entertainment and retail industries, and I
believe that with Sanjay on board we are now ideally positioned to take our
international news brands to the next level.
A graduate in philosophy from Oxford University and MBA graduate from INSEAD,
Sanjay is a former Senior Vice President, Marketing, at MTV Europe. During his
time at MTV he supported its distribution growth from 18m to 80m households and
grew creative sales from £750k to £5m. He was also the Launch Director for
Viacom channels including VH-1 UK, VH-1 Germany and MTV India.
Most recently Sanjay has been the Managing Director of The Depot, a marketing
consultancy he co-founded in 1998, where he worked with media clients such as
Channel 4, ITV, Discovery, the Sci-fi Channel, FX Channel, as well as BBC World
Service and BBC World television.
Commenting on his BBC appointment Sanjay says, In an age where newspapers are
becoming ‘viewspapers’ and the numbers of blogs are increasing exponentially,
audiences around the world are crying out for credible news, but delivered in an
engaging way. The time is absolutely right for the worlds best known news
organisation to connect with these audiences as a compelling and dynamic brand
in an increasingly competitive and complex news arena. Im genuinely honoured to
be part of this organisation, as I believe it can really make a difference to
how the world receives and interacts with news in the future.
