According to a public survey carried out by Magram Market Research commissioned by the NTV Plus satellite television company, the share of monthly audience of the Russia Today TV channel was 16% in Moscow and 25% in other regions of Russia.
The audience of Russia Today in Moscow is higher than the respective figure of CNN that has reached 15%. The Bloomberg TV channel specialising on financial and economic new is interesting for 14% of Moscow respondents.
At the same time, five per cent of the audience watch Russia Today nearly every or every day, 21% of the respondents do this once or twice a week and 14% – fewer than once a week.
Fifteen per cent of the Moscow respondents are employed in the industrial sector, 12% – in the finance, banking and insurance sectors, 6% – in public management and another 6% – in science and education. Thirty-nine per cent of the polled are mid-managers and 16 per cent are top managers.
The survey sampled more than 2,000 subscribers of NTV Plus in Moscow and other regions of Russia and was carried out in a way of telephone interviews from December 2006 to February 2007. Men and women aged 16 to 60 took part in the survey.
The news from Russia Today aim primarily at the English-speaking audience. Our audience in Moscow and Russian regions are all those who need unbiased and interesting information about Russia on a daily basis, but who do not speak Russian. The survey was made in winter. However, we have all reasons to believe that today these figures could be even higher, Margarita Simonyan, Editor-in-Chief of Russia Today, said.