The annual meeting of international broadcasting audience researchers, known as CIBAR will take place in Moscow, Russia from 27th to 29th October.
Subjects to be covered by this two day event, that brings together research managers from the world’s major international radio broadcasters, includes:
Designing a multi-media presence – how research helps in balancing resources between radio, TV, online etc.
Demographic divides – do different media serve different people?
International broadcasting to, from (and within?) the CIS
When international stations go local: how best to measure and understand impact?
The limits of ‘researchability’ – are there places and topics which go beyond our ability to research?
Deconstructing international TV numbers – is there a consensus on what’s being measured?
Does the market really care about the mission? How can research help broadcasters to get their message across?
Whose objectivity? What has the Iraq war told us about patterns of information need in crisis situations?
The meeting is open to all organisations involved in the field of international broadcasting research.